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Welcome!

Welcome and thank you for your interest in fundraising, non-profit management and development research!

Apra Rocky Mountains is a local chapter of Apra, an international organization for people interested in the field of prospect development. The goals of Apra Rocky Mountains are to facilitate education about prospect development, to act as a central source of information about prospect development, and to advance cooperative relationships among the professional individuals in the field.

About Us

Apra Rocky Mountains (formerly Colorado Professional Researchers for Advancement, or CPRA) was founded in 1995 by a group of professional development researchers to provide support for professionals involved in the role of research in institutional advancement. Apra Rocky Mountains members are drawn from a diverse group of organizations including: higher education, private secondary and elementary schools, hospitals, health, religious and social services organizations, arts and cultural institutions, and regional offices of national not-for-profits.

Prospect research is a critical component in the development process and Apra Rocky Mountains is dedicated to providing cutting edge educational opportunities for all our members. Whether you are brand new to the field of prospect research or an experienced veteran researcher, Apra Rocky Mountains is here to help you as you progress in your career.

Upcoming events

Upcoming events

  • Sponsorship Webinar - DonorSearch by Evertrue - Human Work Wins: Finding Your Value in the AI Era

    • 24 Mar 2026
    • 11:00 AM - 12:00 PM
    • https://uwyo.zoom.us/j/99996015044
    Register

    Presented by DonorSearch by Evertrue, a Principal Sponsor of Apra-Rocky Mountains 

    Human Work Wins: Finding Your Value in the AI Era

    Nonprofit leaders are being urged to “adopt AI,” and the quickest response often looks like buying a tool. But a tool does not guarantee adoption or impact. Even for-profit organizations with larger budgets and clearer incentives struggle to move from experimentation to consistent, measurable results. The real work is changing how fundraising gets done: shared standards, manager expectations, and human oversight so outputs remain accurate, appropriate, and trustworthy.

    In philanthropy, the stakes are higher because trust is the asset. Donors will not tolerate interactions that feel automated, insensitive, or misaligned with the mission. This session shows leaders how to improve the probability of successful adoption by strengthening what is uniquely human. The focus is keeping the human core in control while using AI to support, not replace, the relationship work that drives major and principal gifts.

    We are pleased to Welcome Donor Search Representative: 

    Scott Rosenkrans is Head of AI Growth at EverTrue, where he helps nonprofits apply AI and analytics to strengthen donor engagement and drive mission impact. With nearly a decade of experience designing predictive and generative AI products for the nonprofit sector, Scott specializes in translating complex technology into strategy, training, and services that deepen—not replace—human relationships. He’s a Certified AI Governance Professional (AIGP), co-host of the Fundraising.AI Podcast, and co-author of Nonprofit AI: A Comprehensive Guide to Implementing Artificial Intelligence for Social Good. 

    Show details

  • Virtual Book Tour: Prospect Management: The Essential Guide by Ruthie Giles

    • 01 Apr 2026
    • 11:00 AM - 12:00 PM
    • Zoom
    Register

    Event Description:  Event Registration is Required to Attend.** 

    Join us for a special stop on the virtual book tour of Prospect Management: The Essential Guide for a High Functioning Nonprofit Prospect Management System, the first comprehensive guide of its kind in the nonprofit sector. Written by Ruthie Giles, a internationally recognized expert in prospect management, the book offers a deep dive into key areas such as portfolio optimization, managing donor pipeline stages, and effectively partnering with gift officers. With decades of hands-on experience, Ruthie brings clarity, structure, and actionable insight into a critical but often overlooked area of fundraising operations.

    During this engaging session, Ruthie will share the story behind writing the book, explain her passion for building sustainable prospect management systems, touch on some key topics from the book, and share her vision for what she thinks is on the horizon for the prospect development field.

    Whether you’ve already read the book or are just discovering it, this is a valuable opportunity to learn more about prospect management. This session includes ample time for questions and discussion – so please bring your questions, challenges, and curiosity. We will have a lively, practical conversation—and you will walk away with ideas and solutions you can start implementing right away.

    Presenters: 

    Ruthie Giles: 

     A renowned thought leader in the field of prospect management, Ruthie Giles has worked in prospect research and prospect management since 2000. She is the author of Prospect Management: The Essential Guide for a High Functioning Nonprofit Prospect Management System (2025).  Ruthie has held positions with Springfield Technical Community College, University of New Hampshire, Westfield State University, Amherst College, Mount Holyoke College, Harold Grinspoon Foundation, The Loomis Chaffee School, and the Williston Northampton School.  She is a former Board member of the New England Development Research Association (NEDRA). Originally from coastal Maine, Ruthie resides in western Massachusetts with her husband, their sweet lazy dog, and their five neurotic cats.

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